- Custom Domain
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- Shopify Store
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The basics
What Is a Shopify Store URL?
When Shopify creates your store, it assigns you two distinct web addresses. They point to the same place — but they serve very different purposes, and confusing them causes unnecessary headaches.
Think of your MyShopify URL like a national ID number — it's the permanent reference behind every tool, integration, and support ticket tied to your business.
Use cases
Where You'll Actually Need It
The MyShopify URL isn't just a technical detail — it's required the moment you try to connect anything meaningful to your store.
Admin & Support
→ Logging into your admin
→ Shopify support tickets
→ Account verification
→ Shopify support tickets
→ Account verification
Apps & Integrations
→ Installing Shopify apps
→ Connecting payment gateways
→ API access setup
→ Connecting payment gateways
→ API access setup
Analytics & SEO
→Google Search Console verify
→GA4 property connection
→Microsoft Clarity setup
→GA4 property connection
→Microsoft Clarity setup
Email Marketing
→ Klaviyo store connection
→ Omnisend integration
→ Drip / Mailchimp sync
→ Omnisend integration
→ Drip / Mailchimp sync
Migrations
→ Store transfer process
→ Data migration tools
→ Partner account linking
→ Data migration tools
→ Partner account linking
CRO & Testing
→ Intelligems A/B testing
→ Fairing survey setup
→ Heatmap tool config
→ Fairing survey setup
→ Heatmap tool config
Step-by-step
4 Ways to Find Your Shopify Store URL
Pick whichever method suits where you are right now.
All four are reliable — the first one is the fastest.
01
From your Shopify Admin (fastest)
No searching, no emails — your MyShopify URL is already visible the moment you log in.
1. Log in to your Shopify admin at admin.shopify.com
2. Look at your browser's address bar
3. You'll see: https://storename.myshopify.com/admin
4. Remove /admin — what remains is your MyShopify URL
02
From your Shopify welcome email
Shopify sends a store-creation email the day you set up your account. Your MyShopify URL is in it.
1. Open your email inbox
2. Search for no-reply@shopify.com
3. Open the earliest Shopify email — usually titled "Your store is ready"
4. Find and copy your MyShopify URL from the email body
03
From the Shopify mobile app
Perfect if you're away from your desk and need the URL on the go.
1. Open the Shopify app on your phone
2. Tap your store name at the top of the screen
3. Your MyShopify URL appears immediately beneath the store name
4. Long-press to copy it
04
Ask Shopify support directly
If all else fails, Shopify support can verify and confirm your MyShopify URL after an identity check.
1. Go to help.shopify.com
2. Start a live chat or submit a ticket
3. Request your MyShopify URL and verify your identity
Troubleshooting
Common Mistakes to Avoid
These errors come up constantly when Shopify merchants try to connect apps or integrations — and they all have the same root cause: using the wrong URL type.
Entering your custom domain instead of your MyShopify URL
Apps ask for storename.myshopify.com
— not www.yourbrand.com. This is the #1 reason integrations fail during setup.
— not www.yourbrand.com. This is the #1 reason integrations fail during setup.
Typos in the store
name portion
Even one wrong character means the URL doesn't resolve. Always copy-paste rather than type from memory.
Mixing up stores when managing multiple clients or brands.
If you run more than one Shopify store, keep a password manager entry or secure doc with each store's MyShopify URL labelled clearly.
Including /admin in the URL when asked for your store URL
Apps want the root — storename.myshopify.com — not the admin path. Strip /admin before submitting.
Using your store URL before it's confirmed active
Some apps cache a failed connection. Always confirm your store is live in admin before connecting any third-party tool.
Sharing your MyShopify URL in public channels
Never post your MyShopify URL in public channels — it hands bad actors a piece of your credential puzzle. Private threads and verified handoffs only.
Best practice
Keep It, Protect It, Share It Wisely
Your MyShopify URL is harmless on its own — but it's one component
of your store's credentials. Treat it with basic care.
01
Save it now
Add your MyShopify URL to your password manager or an internal team wiki. You'll need it dozens of times — don't look it up each time.
02
Share only with trusted parties
Developers, app providers, and verified partners need it. Cold outreach from unknown services asking for it? Verify their identity first.
03
Label stores clearly if you manage multiples
Agency owners and multi-brand founders: one misrouted URL connects the wrong analytics to the wrong store. Clear labelling prevents costly errors.
04
Remember: it never changes
Even after a full rebrand, your storename.myshopify.com is frozen. Apps and integrations set up years ago will still reference it correctly.
The basics
What Is a MyShopify URL and Why Does It Matter?
Every Shopify store has a permanent MyShopify URL — the unique address Shopify assigns at store creation. Unlike your custom domain, this URL never changes, even if you rebrand, switch domains, or transfer ownership.
Your MyShopify URL is the backbone of every app integration, support ticket, and API connection tied to your store. Losing track of it means delays with Shopify support, broken third-party setups, and wasted time troubleshooting issues that shouldn't exist.
If you're running a DTC brand on Shopify, knowing your MyShopify URL is not optional — it's foundational.
The method
How to Find Your Shopify Store URL
There are several ways to find your MyShopify URL — through your Shopify admin panel, the welcome email Shopify sent when you created your store, or the Shopify mobile app under store settings.
The fastest method? Paste your custom domain into our free tool above and get your MyShopify URL back in seconds. No login, no admin access needed. It works with any live Shopify store, whether it's yours or a competitor's.
Once you have it, save it somewhere safe. You'll need it for app installs, developer handoffs, Shopify support requests, and any third-party integrations that ask for your store's original address.
The purpose
Where You'll Need Your MyShopify URL
Your MyShopify URL comes up more often than most store owners expect. Shopify support asks for it on every ticket. Apps like Klaviyo, Gorgias, and ReCharge require it during setup. Developers need it for staging environments and API configurations.
It's also essential when connecting analytics tools, setting up custom checkout flows, or migrating your store data. Without it, you're stuck searching through old emails or guessing variations until something works.
Use this tool to identify any store design you admire and improve from there even further.Bookmark your MyShopify URL now — or use our free finder tool to retrieve it instantly. It takes three seconds and saves you hours down the line.
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FAQ
Do you have any questions left?
Here are the answers for you
What exactly is a MyShopify URL?
Your MyShopify URL is the permanent address Shopify assigns when you create your store — formatted as your-store.myshopify.com. It never changes, even if you rebrand, switch custom domains, or transfer store ownership. Think of it as your store's fixed ID inside Shopify's system.
Is my MyShopify URL the same as my custom domain?
No. Your custom domain (like yourstore.com) is the branded address your customers see. Your MyShopify URL (yourstore.myshopify.com) is the permanent backend address Shopify uses internally. They point to the same store, but serve very different purposes.
Can my MyShopify URL ever change?
No. Once Shopify assigns your MyShopify URL at store creation, it's locked permanently. You can't edit it, rename it, or transfer it to a different address. If you want a different MyShopify URL, you'd need to create an entirely new store.
Why do apps ask for my MyShopify URL instead of my domain?
Because your MyShopify URL is guaranteed to be unique and permanent. Apps and payment gateways use it to identify your specific store inside Shopify's system — there's no ambiguity. Your custom domain could be pointed at multiple services, or could change. The MyShopify URL cannot.
Do I need to keep my MyShopify URL private?
Not necessarily — it's not a security credential like a password or API key. However, it does identify your store, so treat it like you would a business email. Share it with apps, developers, and Shopify support when needed, but don't post it publicly without reason.
I manage multiple Shopify stores — how do I keep track of all their URLs?
Keep a simple spreadsheet with each store's name, MyShopify URL, custom domain, and primary admin email. For quick lookups, paste any store's custom domain into our free tool above — it returns the matching MyShopify URL instantly, no login required.
What's included in each plan?
Every plan includes complete care-driven CRO - what varies is testing capacity and analysis depth.
All Plans Include:
Onboarding (First 5 days):
- Founder interviews & business deep-dive
- Comprehensive technical website audit
- Customer psychology analysis (ICP, 5 WHYs, SWOT)
- AI-trained buyer personas creation
- Ad creatives audit
- Marketing ecosystem review
Ongoing (Continuous):
- Psychology-first hypothesis generation
- Conversion-focused UX/UI design
- Strategic copywriting
- Shopify development & implementation
- A/B testing & QA
- Transparent reporting & documentation
- Strategy meetings (weekly or bi-weekly)
What Changes by Tier:
- Tests per month: 2, 4, 6, or 8 A/B tests
- Meeting frequency: Bi-weekly (Starter) or Weekly (Growth+)
- Analysis depth: Post-purchase surveys, support analysis, inventory strategy, KPI planning, quarterly planning (varies by tier)
Bonus (Growth+): Comprehensive email marketing audit from specialist partners
What's the difference between Flexible and Scale plans?
Flexible plans give you complete control over costs. You pay for the essential CRO work - strategy, hypothesis generation, analysis, A/B test and project management - whilst design, development, and QA are billed separately at $70/hourly only when you need them.
This is perfect if you have an in-house design or development team, or if you want to manage exactly what gets built and when. You're not locked into paying for services you don't need.
Scale plans include everything - strategy, analysis, design, development, QA, and implementation - in one predictable monthly retainer. No surprises, no separate invoices, just complete care-driven CRO delivered autonomously.
Choose Flexible if: You have internal resources or want precise cost control
Choose Scale if: You want fully autonomous, hands-off CRO with everything included
How do your pricing tiers work?
Transparent pricing based on your monthly traffic.
We charge based on traffic volume because testing capacity and statistical significance directly correlate with session count. The more traffic you have, the faster we can run tests and deliver results.
Pricing:
- Starter (50K-75K sessions): $1,650/mo - 2 tests
- Growth (75K-150K sessions): $3,500/mo - 4 tests
- Scale (150K-350K sessions): $6,600/mo - 6 tests
- Enterprise (350K+ sessions): $10,700/mo - 8 tests
No long-term contracts. Cancel anytime.
Every plan includes our 30-day profitability guarantee.
Not sure which plan fits?
Book a discovery call - I'll help you find the perfect match for your business.
What's your CRO process?
Our battle-tested frameworks and systems validate every hypothesis before we build.
Phase 1: Onboarding (First 5 days)
- Deep-dive into your business, customers, and psychology
- Comprehensive technical audit
- 25+ care-driven optimisation hypotheses
- Custom roadmap delivered
Phase 2: Operational (Continuous)
- Validate hypotheses through AI-trained buyer personas
- Ask: "Does this genuinely serve customer needs - not manipulate?"
- Design, develop, and implement winning tests
- Rigorous QA across all devices
- Launch and monitor
Phase 3: Ongoing Analysis (Monthly)
- Behavioural segmentation & data analysis
- Post-purchase survey analysis (Growth+ plans)
- Support ticket insights analysis (Growth+ plans)
- Inventory strategy (Growth+ plans)
- Monthly KPI planning (Growth+ plans)
- Quarterly strategic planning (Scale+ plans)
Do you use AI?
Yes - but as an addition to our battle-tested frameworks, not the foundation.
We've built a proprietary AI system that validates every hypothesis against your actual buyer personas before we build anything. This ensures we only create optimisations your customers will genuinely respond to.
How it works:
- Our frameworks identify conversion opportunities
- We generate psychology-first hypotheses
- AI-trained buyer personas validate each hypothesis
- We ask: "Does this genuinely serve customer needs—not manipulate?"
- Only validated hypotheses get built and tested
This approach achieves 84% test success rate vs 45% industry average - because we validate with your actual customers before building, not after.
AI enhances our care-driven methodology. It doesn't replace genuine customer understanding.
What if I need more than my plan includes?
Simply upgrade to the next tier for more included tests and enhanced ongoing analysis.
We're completely flexible - scale up or down based on your business needs. No penalties, no long-term lock-ins.
Want to discuss expanding your plan? Your dedicated CRO manager can adjust your package anytime.
Can I cancel anytime?
Yes. No long-term contracts. Cancel anytime.
We earn your business every single month through results - not by trapping you in contracts.
If we don't make you profitable within 30 days, you pay nothing more until we deliver. That's our guarantee.
Most clients stay because care-driven CRO compounds month after month - each winning test keeps generating revenue whilst new tests add even more. But you're never locked in.
We're confident our results will speak for themselves.
How involved do I need to be?
Zero micromanagement required. We operate completely autonomously.
We're an extension of your business - making decisions with your profit margins AND mission in mind, not billable hours.
Your involvement:
- Initial onboarding: 2-3 hours (interviews, strategy alignment)
- Weekly/bi-weekly meetings: 30-60 minutes (strategy updates, results review)
- Ad-hoc questions: Slack chat for quick questions
We handle everything else:
- Hypothesis generation
- Design and copywriting
- Development and implementation
- QA across all devices
- A/B test management
- Data analysis and reporting
You focus on running your business. We focus on adding $50K+ monthly to your revenue.
That's the partnership.
What tools/platforms do you use?
We integrate with your existing tools—no forced changes.
Analytics: Shopify Analytics, Microsoft Clarity, GA4
Testing: Intelligems
Management: ClickUp, Figma, Slack
Your data stays in your systems. We integrate seamlessly.
How do you ensure my data is secure?
We sign NDAs before any work begins. Your data is protected - always.
Security measures:
- Non-Disclosure Agreement (NDA) signed upfront
- Limited access permissions (only what's necessary)
- Data stored in your systems (we don't migrate your data)
- Team access restricted to assigned personnel only
- Regular security audits
We treat your business like our own - that includes protecting your data like it's our own.
You maintain full control over all access permissions and can revoke them anytime.
What results can I expect?
Guaranteed profitability in 30 days. $50K+ monthly revenue boost within 60 days.
Tangible outcomes:
But more than numbers - you'll understand your customers deeply, remove friction authentically, and build genuine relationships that compound revenue month after month.
- Increased conversion rates (50-100%+ improvements common)
- Higher average order values
- Improved ROAS (return on ad spend)
- Enhanced customer lifetime value
- Sustainable, compounding revenue growth
Our 84% hypothesis success rate means tests consistently work.
Real client results:
- ForKeeps Merch: $2.3M added revenue (+70% conversion rate)
- Organic Muscle: 128% conversion rate increase
- CKitchen: $1.1M added revenue over 22 months
- Mayven Studios: 50% conversion increase in 2 months
How long should I work with you?
For as long as care-driven CRO continues delivering massive ROI - which typically compounds over 6+ months.
Why long-term partnerships work:
- Each winning test keeps generating revenue permanently
- New tests stack on top of previous wins
- Deeper customer understanding leads to better hypotheses
- Compounding effects multiply over time
Typical timeline:
- Months 1-3: Foundation + initial wins ($50K+ monthly added)
- Months 4-6: Compounding effects visible (wins multiply)
- Months 7-12: Sustainable growth system established
- 12+ months: Category-leading conversion rates achieved
Most clients stay 12-24+ months because results compound. But there's no lock-in - cancel anytime.
We earn your business every month through genuine results, not contracts.
How do I get started?
Three simple steps:
Step 1: Book a Discovery Call 30-minute conversation to discuss your traffic, goals, and biggest challenges. We'll explore if we're a good fit and map out your path to $50K+ monthly revenue growth.
Step 2: Get Your Free Audit We'll conduct a comprehensive CRO audit of your website, deliver 25+ psychology-first hypotheses, and show you exactly where your biggest revenue opportunities are.
Step 3: Choose Your Plan & Launch Select the plan that fits your traffic and business needs. We'll onboard you within 5 days and have your first A/B test live within 10 days.
Ready to grow with care-driven CRO?
Or have more questions? Email us: garyk@weblics.agency
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