Cookies Policy

We use cookies on our website — and this page explains exactly what they are, what they do, and how you can control them. No jargon, no confusion.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember information about your visit — like your preferences or how you navigated the page — making your next visit smoother and our site more useful.

What Cookies We Use

Essential Cookies

• To run and refine our CRO services on your behalf.
• To respond to your questions and manage our client relationships.
• To process payments and maintain contractual records.

Examples: Session management, security tokens, load balancing.

Analytics Cookies

• To analyse website performance and understand how visitors interact with our content.
• To test and optimise our own site — we practice what we preach.

Tools we use: Google Analytics.

Marketing & Tracking Cookies

These cookies track your browsing behaviour to help us deliver relevant content and measure the effectiveness of our campaigns. They may be set by us or by third-party advertising partners.

Tools we use: Google Ads, Meta Pixel, LinkedIn Insight Tag.

Functional Cookies

These remember your preferences — like language settings or form data — to give you a more personalised experience on return visits.

Third-Party Cookies

Some cookies on our site are placed by third-party services we use. These parties have their own privacy policies, and we encourage you to review them:

• Google Privacy Policy
• Meta Privacy Policy
• LinkedIn Privacy Policy

How to Control Cookies

You’re in control. You can manage or disable cookies at any time through your browser settings. Here’s how for the most common browsers:

• Chrome: Settings → Privacy and Security → Cookies
• Safari:  Preferences → Privacy → Manage Website Data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Edge: Settings → Cookies and Site Permissions

Please note that disabling certain cookies may affect the functionality or performance of our website.

Updates to This Policy

We may update this Cookie Policy from time to time as our tools or legal requirements change. The effective date at the top of this page reflects the latest revision.

Questions?